SUVs are Like Jeans

Yeah, I came to that conclusion after watching the BBC 3 documentary “Secrets of the Superbrands” (Here: http://youtu.be/t0DOEK0uZZo ). Pretty cool documentary about the fashion industry and the power of brands, etc. Anyways, they told the story of the origins of the Levis brand and how it started as a way to salvage canvas from the Civil War into work clothes for miners. 

Imagen …we are fashion trendsetters.

And thus was born the ubiquitous blue jeans.

Imagen I invented the jeans, now look at my beard!

I was encumbered by an epiphany right there and then as I realized that that’s just how the SUV started and evolved! The parallels are there: The original CJ Jeep started as a way to use the Jeep after World War 2, just like Levis jeans after the Civil War. Mind you, the Jeep didn’t start as the fun-loving off-roader it later evolved into, but rather as a work horse. In fact, they didn’t even know for sure what the Jeep was good for, so they were trying to make it into some sort of farm tractor/utility conveyance. 

Imagen

In the future, we’ll plow shopping mall parking lots!

The Land Rover had such agricultural beginnings as well.

Imagen We’re not in a mall yet.

But as it so happens with many new things, The People had a different opinion, so the Jeep became first an off-roader and then, as it evolved into our beloved SUVs, it became first a means to convey an attitude and an image of rugged, active life, and then, the fashion statement it is today. The jeans followed a similar path. After being solely work clothes until somewhere around mid-20th century, suddenly a new type of human being, the teenager, began to wear them, not for work but, you guessed it, to express an attitude. 

Imagen  We used to be miners!

Imagen I used to plow the fields!

Today, $100 fashion-brand jeans are as far removed from work clothes as $70.000 luxo SUVs are from the humble farm tool origins of the 4×4.

 

 

Anuncios

Responder

Introduce tus datos o haz clic en un icono para iniciar sesión:

Logo de WordPress.com

Estás comentando usando tu cuenta de WordPress.com. Cerrar sesión / Cambiar )

Imagen de Twitter

Estás comentando usando tu cuenta de Twitter. Cerrar sesión / Cambiar )

Foto de Facebook

Estás comentando usando tu cuenta de Facebook. Cerrar sesión / Cambiar )

Google+ photo

Estás comentando usando tu cuenta de Google+. Cerrar sesión / Cambiar )

Conectando a %s